Breadcrumbs (With Enhanced SEO Markup)
Why is this widget in the SEO category?
First, it's important to understand what the primary purpose of breadcrumbs is. Breadcrumbs are meant to help search engines understand the structure of your website. Though they make it easier for someone to navigate around on your site, this comes second to the importance of the information that they provide to Google, Bing, or Yahoo!
Okay, so can I just link some text to previous pages?
No. That is for some reason what everyone else has done with their breadcrumb widget and it does absolutely nothing for search engines. Do not take my word for it. Place any other breadcrumb widget on a blank page, publish it, and then paste the published URL in Google's Structured Data Testing Tool. The end result will be nothing. Then try using our widget. If you get the same result, we'll refund your purchase.